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Local Election Campaign Leaflets

09 Apr 2019 | BY AdminGenie


In 2015 and 2019 I was approached by several local election nomination candidates to create, design and produce their election campaign leaflets.  As with most of these kind of leaflets the brief is rather hazy at best as the candidate generally doesn’t know what kind of leaflet they want, what the content should be or how it should look.  There are also some legal requirements when it comes to election leaflets.

In 2015 I was requested to produce three election campaign leaflets.  All three candidates secured their seats on the parish council.

2019 was an interesting local election campaign with seven leaflet requests from parish council and district council candidates.  As all campaign costs come out of the candidates own pocket my first suggestion was for a couple of them to buddy up and reduce their costs.

Other challenges included:

  • The increase of nominees wanting to run as independent candidates made finding colour schemes that were not affiliated to a party and portrayed the right message a little problematic.
  • As quite a few of the candidates were running for the same seats confidentiality played a key role, but it did create quite a few positive conversations after.
  • Ensuring everyone’s leaflet was different from the design, branding and content (writing different manifesto’s) so they didn’t look like they had been produced by the same person.
  • Providing a quick turnaround as most candidates had not realised that postal votes are submitted at least three weeks before the election date.

All candidates received their leaflets in plenty of time with most coming back for extra leaflets, posters and even other work.

Local Election Campaign Pete Wilkinson