When Karen approached me and asked me to take care of her social media platforms, my initial concern was how to you make accounting interesting? The Accountsmith is not your “stereotypical” accountancy firm, they are very laid back, hands on and straight talking. Karen was very keen to ensure that The Accountsmith did not come across dusty, dated and drab like some of her counterparts in the business.
With the right blend of business relevant news articles, infographics, promotional videos and fun, engaging posts I’ve been able to show the supportive, professional side of the company whilst also giving people an insight into the fun, easy going side.