What is a QR Code?
The QR code is like a barcode but instead of lines it uses a pattern of dots, shapes and white space to translate readable information.
Originally developed in 1994 for the car manufacturing industry in Japan. They’ve been on the marketing scene since the early 2000’s but they never really took off in the way marketing strategists hoped, as users were required do download a QR reader app. Then in 2017 with an IOS update, Apple changed the game to allow QR codes to be scanned directly through the camera app. GENIUS! Game changer!
Now, due to the pandemic people are looking for more touch-free solutions and the QR code is a great, simple and cost effective solution.
The QR Code Rises! (insert dramatic Batman theme music here!)
How to Scan a QR Code on an iPhone/Android Smartphone
STEP 1: Open your Camera App from your Home Screen, Locked Screen or Control Centre.
STEP 2: Hold your device so the QR Code appears in the view finder guideline. A notification link should appear at the top of the screen.
STEP 3: Click on the notification and it should take you to the associated link.
What Can You Use a QR Code For?
There are so many creative ways to use QR Codes. As long as you have a URL then you can create a QR Code for every platform you are on. Use a QR Code to drive your audience to anywhere online you want them to have quick, easy access to.
If it’s online and has a URL (can be opened in a browser) you can create a QR code.
How do I Create a QR Code?
There are lots of programs out there that let you quickly create QR codes. However, everyone know’s I’m the Canva Queen and OF COURSE, you can create them super quickly and easily in Canva…even if you are using the free version!