Hi and welcome to my ‘Secret Weapon’ series. You may have caught my previous blog ‘Every Small Business Owners Secret Weapon‘ but don’t worry if you didn’t, you can catch it here. 🙂 This time we’re looking at when’s the best time for you to ‘light the fuse’ and ignite your secret weapon.
As a small business owner you’ll know time is your biggest enemy….there are never enough hours in the day to achieve everything you must and everything you want. How you spend your time impacts on your business and time is money.
So how valuable are YOU and how valuable is YOUR time? You need to focus on the tasks within your business that keep the cogs turning and the income generating.
As a start up business it’s understandable you perform all tasks from daily admin to producing your products or performing your service yourself because it’s the best way to keep overheads low. It’s also the ideal way to keep an element of control.
As with any relationship, building a rapport with your ROS/VA (Remote Office Support or Virtual Assistant) takes time. You’ll get the most out of your VA when they know you, how you work and what your level of expectation is.
I’ve been working with a couple of my clients since I started The Admin Genie UK in 2014 and I’ve had the privilege of being part of their business development and growth. I have now worked with them that long I can anticipate what they need before they even know they need it. When producing documents or marketing materials I know their brand and tone of voice because I’ve been an integral part of creating that brand. There are some tasks you can outsource without much input but your VA can ultimately become a major contributor to the progression of your business.
Start small, just an hour here or there or a small project, it keeps the costs relatively low, you’re not relinquishing any control and you’re starting to build that relationship. I would really advise not waiting until you’re totally drowning and unable to give any time or thought to what you would like your VA to do. This is because you will expect your VA to come in without any proper direction, assume they will fix your problems and then be frustrated and disappointed when nothing improves. There’s nothing worse then feeling like you’ve wasted your money!
As much as your VA really wants to make everything better for you we don’t have a magic wand!
I’ve been there myself when a stressed business owner has needed help, can’t see the wood for the trees and doesn’t know where a VA can help but just wants them to sort it and make everything alright. A VA by nature is an ambulance driver, someone who wants to make everything better and get you to that place as quick as possible. When we don’t achieve that for someone we feel like we’ve failed and you walk away with a bad impression of what a VA is and just how beneficial they can be to your business.
If you are at this stage, have been for a while and tried a variety of solutions with no positive outcome, then maybe it’s time to consider a permanent employee.
Ultimately it’s down to personal choice and finances but if you read ‘Every Small Business Owner’s Secret Weapon‘ and was nodding your head in a agreement then it’s probably time to consider utilising a Virtual Assistant.
Or you could use the following check list to establish if it’s time to ‘light the fuse’:
Even if you’ve ticked just one of these it’s time to ‘light the fuse’ and start planning for a VA.
Next time we’ll look at the types of tasks you can outsource to a VA.
Thank you, feel free to get in touch with any questions.
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