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Using Customer Testimonials

By Siân Morgan-Owen, The Admin Genie UK

Disclaimer: This post may contain affiliate links for which I may make a small commission at no extra cost to you, if you make a purchase. I only recommend products I love.

Using Customer Testimonials

If you are not asking your clients to provide you with testimonials, feedback or reviews then you should start STRAIGHT AWAY.

Testimonials are a great way to build trust with your customers and create a positive service/product history.  They show that you/your product does what you say it does.

Testimonials shouldn’t be salesy and always authentic.  Testimonials should be unbiased and reflect an honest opinion of the experience of the author.


Always make sure you have permission from the customer to use the testimonial on your social media platforms and website.

You could include something on your privacy policy or terms that says any review/testimonial submitted on your website can be used for marketing purposes.

Share It!

Share your review/testimonial across all of your platforms.  Canva have some fantastic templates for testimonials.  Repurpose them and even have a specific day on Social Media such as #TestimonialTuesday or #ThankYouThursday.

You can also put them on your website and scatter them in strategic places,

You could also include them on your email campaigns.

If you’re a review collector then make sure your website has links to your Google or Facebook.


If you request reviews on Google or Facebook then make sure you respond to the reviews, even if it’s a sincere thank you.  Always respond to negative comments in a positive way and don’t get caught in a battle.


You should always be asking and collecting customer stories, reviews and testimonials.  It provides fresh content for your digital platforms and shows you are a brand to trust.