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Why I Love Canva!

By Siân Morgan-Owen, The Admin Genie UK

Why I love Canva!

Before I was aware of Canva I thought scroll-stopping social media graphics, attention grabbing website & blog graphics were only achievable if you paid a graphic designer to create them for you.  As a small business owner this was a blue sky expense.  Something I could possibly commission once I had the revenue to spend on marketing.

One of the best tools I have purchased for my business has been Canva Pro.  If you are looking to really up your social media and visibility game then I highly recommend upgrading to Canva Pro.  However, there is plenty you can do with the free version if it’s an additional expense you currently can’t justify.

If you don’t even yet have a Canva Free account then what are you wafting for?

Usability

The simple drag and drop interface means you don’t need a phd to use it and can quite easily become your own graphic designer in a few hours!

Sizing

Every social media platform seems to require a different size.  Canva offers you all the sizes for various element from a Facebook banner to a tri-fold leaflet.  With Canva Pro you can resize anything you’ve already created.

Time Saving

If you are not particularly creative then you don’t have to spend hours of time trying to come up with beautiful graphics, Canva has a library of templates you can tweak, brand in your own business colours, fonts and amend to suit your industry.  If you can’t find anything in the Canva library then you can find a whole host of different templates on Etsy, Creative Market etc, just search for Canva templates.  The Admin Genie offers a selection of templates in the template shop that you can quickly and easily change to suit your brand aesthetic and industry. 

The Admin Genie will soon be opening the doors to a monthly membership which will include a monthly magazine providing you with a selection of ‘done-for-you’ templates ready for you to adapt and modify to suit your brand and industry.

Branding

You can set your brand colours to ensure consistency across all of your planforms.  It also helps you to choose the perfect colour combinations and fonts if you are still in the process of choosing your branding.

Versatility

I consider myself as a Canva queen, so anything I create, Canva will always be my ‘go to.’  Here is a list of some of the things I have created in Canva for myself and for other businesses as a Creative Virtual Assistant:

  • Logos
  • Business Cards
  • Leaflets – Tri-fold, Half-fold, DL, A6 postcards, A5
  • Menus
  • Product/Service brochure
  • Social Media Graphics – includes posts, stories, banners, profile images, event covers, Instagram puzzles
  • Blog / website graphics
  • Certificates
  • Planners, calendars, worksheets and checksheets
  • eBooks
  • Lead Magnets / Opt-in Freebie
  • Imagery for promotional products – mugs, roll-up banners, flags, clothing, table cloths, tote bags, seasonal business/personal cards. stickers/labels, stationery, packaging etc.
  • Reports, proposals. scope of works.
  • Infographics
  • Invitations, seating plans, place settings etc.
  • Christmas cards, gift tags etc.
  • Posters
  • Presentations
  • Invoices, purchase orders, letterhead etc
  • Videos

Passive Income

There will be something you use in your business, such as a planner, tracker, log, checklist, ‘how to’ guide, template, pattern, infographic etc that someone will happily pay for as a digital download if it’s going to fix a pain point.  Why not beautifully Canva create and brand it and then sell it?

I could go on and on about Why I love Canva, but you should find out for yourself!